DVV International – Country Office for Bosnia and Herzegovina realized another training for providers of adult education in the Una-Sana Canton. This time, they worked on raising awareness and strengthening the marketing competencies of the providers through the "Marketing of educational offers" training. The training was attended by representatives of 8 secondary schools, the Pedagogical Institute, the Chamber of Commerce and the Ministry of Education, Science, Culture and Sports of the USK.
The training included eleven thematic units that covered a wide range of marketing aspects, including market segmentation, brand development, customer relationship management (CRM), integrated marketing communications, and analysis of good practices in promotion and sales.
The training was led by prof. Ph.D. Almir Peštek, professor of the Faculty of Economics in Sarajevo, an expert in the field of marketing, who brings this field of science closer to others with plastic examples and work on concrete cases of the participants.