Marketing of Educational Offers

In 2024, DVV International – Country Office for Bosnia and Herzegovina implemented a series of training sessions titled "Marketing of Educational Offers" to strengthen the capacities of adult education organizers across different cantons. These training sessions were crucial for enhancing competencies in promoting and offering educational programs, enabling organizers to reach target groups more effectively and increase the competitiveness of their offerings.

One of the key training sessions was held in Tuzla Canton, where, attendees had the opportunity to learn about modern marketing practices and develop the skills necessary for the effective promotion of their educational programs. Through interactive sessions, attendees gained knowledge in market analysis, defining target groups, and creating impactful marketing strategies.

In Una-Sana Canton, the focus was on strengthening the marketing competencies of adult education organizers. Attendees  improved their skills in promoting educational offers through practical examples and workshops, allowing them to position themselves better in the market and attract more learners.

A particularly significant training was also held in Bosnian-Podrinje Canton Goražde (BPKG), where adult education organizers worked on developing concrete promotional strategies tailored to the needs of the local community. This training enabled them to strengthen their competencies and improve communication with potential participants.

These training sessions are of great importance for adult education organizers in Bosnia and Herzegovina, as they provide the necessary tools and knowledge to adapt to the dynamic educational market. By developing effective marketing strategies, organizers can increase the visibility of their programs, attract more learners, and contribute to the development of lifelong learning in the country.