In line with constant technological innovations, improving and updating digital skills is necessary to respond to everyday business challenges more efficiently and productively. Digitalization also means the demand for employees with a higher level of digital skills such as information, media and online literacy. It is essential to mention the importance of social networks and their links with marketing, for which you need to have the skills and creativity to achieve the best results.

Training on Social Media and Online Content Management included curriculum development, program accreditation, and registration of CEI "Nahla", a branch of Bihać as a center for adult education. The program included 140 hours, and the main goal of the project was to increase the competitiveness of women in the labor market and create additional opportunities for employment and self-employment in Una-Sana Canton.

The specific objectives of the project:

1. To increase the offer of accredited programs in the field of marketing and IT sector in Una-Sana Canton.
2. Develop/improve IT and marketing competencies for unemployed women.
3. Increase and promote employment and self-employment opportunities for women.

TARGET GROUP: 14 long-term unemployed women from the Una-Sana Canton who have completed minimum secondary education.

PROJECT DURATION: March - October 2021.

• CEI "Nahla" branch Bihać registered in the Register of Adult Education Organizers at the competent Ministry of Education
• Developed and accredited training program "Training on Social Media and Online Content Management "
• 14 long-term unemployed women successfully completed 140 hours of training and implemented 4 promotional campaigns on social networks, which improved the competencies and skills of participants in the field of social media management and online content
• 14 participants completed a one-month internship in the field of community management, and 9 of them (64%) received employment after the internship
• Restored confidence in their own abilities and strengthened socio-emotional competencies of participants